Last Updated: August 26, 2026

At The Empress LA (“The Empress LA,” “we,” “us,” or “our”), your privacy is as important to us as your care. This Privacy Policy explains how we collect, use, share, and protect your personal information when you visit theempressla.com, contact us, opt in to text messages, or receive services at our practice located at 8131 Firestone Blvd, Downey, CA 90241.

1. Information We Collect

We collect the following categories of information:

  • Personal identifiers: Name, email address, mailing address, and mobile phone number.
  • Health information: Medical history, medications, allergies, treatment records, consent forms, clinical photographs, laboratory test results, and prescription and pharmacy information that you provide in connection with your care.
  • Payment information: Billing details, processed securely by our third-party payment processors. We do not store full payment card numbers on our servers.
  • Technical data: IP address, browser type, device information, and cookies used to operate and improve the website.
  • Communications: Messages you send us through our contact form, email, phone, or text message, including your SMS consent status and the date and time it was given.

2. How We Use Your Information

We use your information to:

  • Schedule, provide, and follow up on your treatments and consultations.
  • Respond to your inquiries and communicate with you about your care.
  • Process payments and maintain business records.
  • Send you appointment reminders and, where you have consented, promotional messages.
  • Operate, secure, and improve our website.
  • Comply with legal, regulatory, and professional obligations.

3. Protected Health Information

Health information you provide in connection with your care is treated as confidential and is handled in accordance with applicable federal and California law, including the Health Insurance Portability and Accountability Act (HIPAA) and the California Confidentiality of Medical Information Act (CMIA), where applicable. We do not use your health information for marketing purposes without your written authorization.

Before and after photographs are used publicly only with your separate, express written consent, which you may withdraw at any time.

4. Text Messaging and Mobile Information

If you provide your mobile number and check the consent box on our contact form, you agree to receive promotional and marketing SMS messages from The Empress LA. Consent is not a condition of purchase. Message frequency may vary. Message and data rates may apply. Reply STOP to opt out at any time, or HELP for assistance.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All of the categories described in this Privacy Policy exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Mobile information is shared only with service providers that help us operate our text messaging program, and those providers are prohibited from using it for any other purpose.

5. How We Share Your Information

We do not sell your personal information. We share information only as follows:

  • Service providers: Our practice management and booking platform, payment processors, email and SMS providers, and website host, each of whom is contractually limited to using your information solely to provide services to us.
  • Healthcare purposes: With other providers involved in your care, with your authorization or as permitted by law.
  • Legal compliance: When required by law, subpoena, or to protect the rights, safety, and property of The Empress LA, our patients, or the public.

6. Your Rights and Choices

You may:

  • Opt out of text messages by replying STOP to any message.
  • Unsubscribe from marketing email using the link in any promotional message.
  • Request access to the personal information we hold about you.
  • Request correction of inaccurate information.
  • Request deletion of your personal information, subject to our legal and professional obligations to retain medical records.

California residents have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect and how it is used, the right to request deletion, and the right not to receive discriminatory treatment for exercising these rights. To exercise any right, contact us using the details below. We will not discriminate against you for making a request.

7. Cookies

Our website uses cookies and similar technologies to operate the site, remember your preferences, and understand how the site is used. You can control cookies through your browser settings. Disabling cookies may affect site functionality.

8. Data Security

We use administrative, technical, and physical safeguards designed to protect your information. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

9. Children’s Privacy

Our services and website are intended for individuals 18 years of age and older. We do not knowingly collect personal information from children under 13.

10. Changes to This Policy

We may update this Privacy Policy from time to time. The Last Updated date above reflects the most recent revision. Material changes will be posted on this page.

6. SMS / Text Message Communications

We may use your phone number to send you appointment reminders and other transactional messages and, if you have opted in separately, promotional text messages. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes at any time. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties. You may opt out of SMS messages at any time by replying STOP. For assistance, reply HELP or contact us at admin@theempressla.com.

7. Children’s Privacy

Our services and website do not address anyone under the age of 13, and we do not knowingly collect personally identifiable information from anyone under the age of 13. If you are a parent or guardian and you are aware that your child has provided us with personal data, please contact us at admin@theempressla.com. If we become aware that we have collected personal data from anyone under the age of 13 without verification of parental consent, we will take steps to remove that information from our servers.

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Last Updated” date at the top of this Privacy Policy. You are advised to review this Privacy Policy periodically for any changes.

11. Contact Us

If you have questions about this Privacy Policy or how we handle your information, please contact us:

The Empress LA
8131 Firestone Blvd
Downey, CA 90241
Phone: (562) 414-4437
Email: admin@theempressla.com

See also our Terms of Service.